How Packaging Design Can Make Boring Foods Exciting

Tesco, one of England’s largest grocery stores, has realized just how important it is to put design effort into their products.

The seafood aisle in the supermarket is rather unexciting and not only because of the smell. The packages are bland! Tesco wanted to increase the sales of their Saucy Fish Co. products and decided to make the packaging way more appealing. The decision totally paid off (literally and figuratively!)